What do you mean by that with Ayla?
Anyway, this reminds me that SE has done novelizations of games. Usually their own like a few of the Final Fantasies, but unless I'm mistaken, they've been involved with games outside their ownership.
It's hard to tell, but I remember this from another site:
https://serenesforest.net/forums/index.php?/topic/40629-pictures-of-the-elibe-saga-novels/It's about a novelization of one of the Fire Emblem games. Unfortunately, that thread's pictures seem to be long gone, but as pointed out by, well, myself (yes, I'm also a user there, with the same username as here), the book had Square-Enix's name in there. Even if they're just publishing the novel and didn't make it themselves, that nonetheless means they are involved to a degree with video game novels. Perhaps I could ask that guy (he's still around, sort of) if he has the pictures to show.
Point is, perhaps it may not be as far-fetched as you think. Then again, that doesn't mean it'd be easy.